Founder & Principal Broker
Kerel M. Sharfner is the Founder & Principal Broker of New Vision Commercial, bringing more than 12 years of commercial real estate expertise to the Los Angeles market. His career in CRE began in 2014, including tenure at DAUM Commercial, one of the region's most respected brokerage firms. Since founding New Vision in 2020, he has built a full-service practice spanning brokerage, leasing, acquisitions & dispositions, and property management.
Kerel brings the same rigor, market knowledge, and negotiating strength as any major firm in Los Angeles — sourcing and marketing opportunities across LoopNet and CoStar, while maintaining a proprietary network of relationships across the region. His approach is client-centric, focused on long-term value creation for investors, landlords, tenants, and property owners alike.
New Vision Commercial was founded in 2020, while Principal Broker Kerel M. Sharfner has been active in commercial real estate since 2014 — a career spanning more than 12 years. New Vision is a full-service commercial real estate brokerage based in Los Angeles, specializing in landlord & tenant representation, leasing, acquisitions & dispositions, lease negotiations & renewals, investment sales, and property management. Our team sources and markets opportunities across LoopNet and CoStar, complemented by a deep proprietary network across the region.
Kerel's career in commercial real estate includes prior experience at DAUM Commercial, one of the largest full-service CRE firms in Southern California. He brings the same market knowledge, negotiating strength, and brokerage depth as any major firm in Los Angeles — while creating access and opportunity for POC, artists, entrepreneurs, and creatives.
Since founding New Vision in 2020, the firm has represented landlords, tenants, buyers and sellers across entertainment, sports, fashion and tech — closing over $100M in valued transactions and 1M+ SF in commercial space.
New Vision Commercial provides brokerage, leasing, sales and management services across four core specializations. Our diverse expertise allows us to cater to a wide array of client needs.
Leasing, sales and representation for warehouse, distribution and flex industrial space across Los Angeles County.
Guiding buyers and sellers through the acquisition and disposition of commercial investment property.
Representing landlords and tenants across ground-floor retail, storefronts and commercial space.
Full-service management for commercial owners — leasing coordination, tenant relations and day-to-day operations.
Whether you're looking to lease vacant space, sell an asset, negotiate a renewal, or improve day-to-day performance — our team delivers full-service representation and property management built for commercial owners.